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Previous: 4-24: Themes, Messages, and Actions

4-25. Themes are planning tools that guide development of the narrative, messages, and other information products (talking points, MISO objectives, and public affairs guidance). Themes represent broad ideas the leader wants to convey to selected audiences. Themes are not communicated to selected audiences, messages are. Themes are broad and enduring, and as such, they do not change frequently.

Next: 4-26: Messages Support Themes

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