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4-29. Leaders consider perceptions and ramifications of their actions to gain and maintain support of populations in conflict areas. Leaders first understand host-nation laws and cultures, enabling them to operate effectively in the information environment. Second, leaders determine how to inform audiences at home, gain support abroad, and generate support or empathy for missions in their area of operations.

4-30. Leaders use information to marginalize or defeat adversary or enemy information efforts by shaping attitudes and behaviors of foreign audiences residing in area of operations. Synchronized themes, messages, and actions support the leader’s operational goals by integrating words, images, and deeds to avoid confusion or information fratricide.

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